Mental Health Ad Campaign

Summary

For this campaign project, we focused on raising awareness about mental health. I aimed to use a tone that would engage and grab attention. The girl “forcing a smile in the grey background is meant to show sadness, making the colourful message stand out, encouraging people to take action on mental health. The text was crafted to highlight what doesn’t work and guide them toward solutions. I chose a chalk-like font to give a child-like feel, evoking sympathy. The word “conversations” is in purple to draw attention to the logo below, linking the text to the organization’s positive impact.

Project Details

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